Tuesday, March 11, 2008

Love them or hate them - - the Leafs are important


I have many friends and family who are not fans of the Toronto Maple Leafs. My mother is from Montreal and is a die-hard Habs fan; my girlfriend is from Edmonton, a lifelong Oilers fan, even though they've had some serious struggles. I totally appreciate that - - you should cheer for your team through thick and thin. They represent you. However, many Canadians cheer for their local team, and, should their team be eliminated from the playoffs, they then cheer for other Canadian teams.

Except the Leafs.

People hate the Leafs. Loathe the Leafs. Win or lose, many Canadians despise the Leafs and want to kick them when they are down.

For those of you who are not Canadian, this is part of a bigger Canadian issue. This vitriol is actually a symptom of Canada's rampant regionalism and the somewhat justified resentment of a very decentralized nation that has much of its business and media power centralized in Toronto.

Resentment towards the Leafs stems from the fact that the Canadian Broadcasting Corporation - - an institution financially supported by the federal government - - always focuses Hockey Night in Canada on the Maple Leafs. They always play in the main 7 PM time slot, and are the focus of any hot-stove conversation. Defenders of HNIC would deny this charge, but there is a more obvious reason for this, recently underscored by an article in the Globe and Mail:

The producer of "MVP" says she was recently warned by CBC programming director Kirstine Layfield that if the Leafs failed to make the Stanley Cup playoffs this year, the public broadcaster's arts and entertainment division would take a $10-million hit that would put some of the network's much-heralded new shows at risk.


There are many Leafs fans across Canada, vestiges of a time when the Leafs were English-Canada's team. This fan base is particularly rabid. Regularly watching Leafs games can be somewhat confusing because Leafs fans are as loud on the road as they are at home. Often, you need to see the logo on centre ice to tell where the Buds are playing.

You can love or hate the Maple Leafs, you can even dislike the NHL or sports in general, but if you are Canadian you can not deny this fact: the Toronto Maple Leafs are culturally significant. Even when they are struggling and not living up to the very high standards that their fans hold them to, the Toronto Maple Leafs are the most important Canadian sports franchise. I daresay they are one of the more important businesses in this nation.

So important that their on-ice struggles have cost the CBC and will apparently mean the cancellation of popular shows MVP, Intelligence and JPod. Mary Young Leckie, creator of MVP said "It's just another good reason to hate the Leafs." Can you imagine Coronation Street's success being dependent on the fortunes of Manchester United? The renewal of Seinfeld relying on the Yankees winning the pennant? Really, it's a pretty unique situation.

I'm sorry that these shows have been canceled, and as a fan of the Leafs I'm sorry that they're not going to make the playoffs. But I think that fans of other teams have to ease off their loathing of the Leafs, at least to the point that they can appreciate that our public broadcaster has been built upon a foundation paid for by the fans of the Toronto Maple Leafs. The Leafs are, regrettably, a necessary evil in this country, and their success translates to the continued cultural growth of this country.

1 comment:

Sarah L Boyd said...

1) Isn't this a reason to hate CBC, rather than the Leafs?

2) It's amusing how this backfires. You'll remember I didn't give a toss about the Leafs until I went to Kingston and had to live with **shudder** Sens fans.